Shark Tank India

BREAKING: Shark Tank India Season 5 Opens the Tank Again – This Time, With a Message for India’s Burned-Out Hustlers

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“You wrote their success stories. Now write your own.” — Sony LIV calls aspiring entrepreneurs to ditch burnout and pitch brilliance in the most-awaited startup show of the year!

New Delhi | July 4, 2025 –
India’s most beloved entrepreneurial show, Shark Tank India, has just dropped a wave-making announcement: Season 5 is officially open for registrations! And this time, it’s not just about startups—it’s about redefining the very culture of building them.

With the powerful tagline “You wrote their success stories. Now write your own,” the show’s latest season comes with a bold, satirical twist that takes on India’s hustle culture and celebrates smart work over burnout. Yes, the sharks are back—and they’re hungry for big ideas, not sleepless nights.

A Disruptive Start: This Time, It’s Don’t Go to Shark Tank?

Sony LIV and the creative minds behind Shark Tank India launched the new season with a surprisingly ironic campaign: a tongue-in-cheek video titled “Don’t go to Shark Tank.”

In a dramatic departure from traditional promo styles, the video shows a young man being urged by his boss to avoid entrepreneurship and stick to a “secure job,” highlighting overwork, family pressure, and skepticism—problems every Indian dreamer knows too well.

👉 The underlying message?
“Ditch the burnout. Embrace brilliance. Build smart, not hard.”

This unexpected satire also appears to address a controversial comment by Infosys co-founder Narayana Murthy, who had once suggested India’s youth should work 70 hours per week to boost the economy. In contrast, the Shark Tank India campaign says: “Forget 70 hours. One brilliant idea is enough.”

What Makes Season 5 Special?

While previous seasons introduced us to brands like Skippi Ice Pops, Hammer Lifestyle, BluePine Foods, and The Sass Bar, Season 5 is poised to be more than just another round of pitches. It’s a cultural reset.

Here’s what’s changing this season:

Element Season 5 Upgrade
Theme “Don’t Burnout, Pitch Brilliance”
Narrative Anti-hustle, pro-smart innovation
Tone Empowering, satirical, self-aware
Message You don’t need to kill yourself to build your dream
Platform Digital-first momentum via Sony LIV

This season isn’t just recruiting entrepreneurs; it’s rallying a generation to dream responsibly and execute efficiently.

Registration Details – How to Dive into the Tank

Think your idea is pitch-worthy? Here’s how you can register for Shark Tank India Season 5:

  1. 📲 Download Sony LIV (available on Android, iOS, and web).

  2. 🔢 Enter your mobile number to receive an OTP.

  3. 🧾 Fill the form with business details, founder profiles, and key numbers.

  4. 🎥 Upload your pitch video (optional but recommended).

  5. 🚀 Hit submit and wait for the Shark Team to reach out!

💡 Note: Strong financials, innovation, and scalability remain key factors for selection.

Shark Tank India in Numbers (So Far)

Since its launch in 2021, Shark Tank India has:

  • Heard 741 business pitches

  • Funded 351 startups

  • Invested over ₹293 crore collectively

  • Created over 10,000 jobs directly or indirectly

This success story includes household names and local heroes—many of whom never had access to VC funding until Shark Tank gave them the stage.

More Than Just Funding: Mentorship, Visibility & Validation

While funding is the core attraction, many participants reveal that the mentorship, business acumen, and national exposure they receive are priceless.

For example:

  • Hammer Lifestyle quadrupled its sales post-show.

  • BluePine Foods, founded by a woman entrepreneur from Northeast India, brought momos into the gourmet space.

  • AAS Vidyalaya, a virtual school, gained massive traction in rural India after their pitch.

Who Are the Sharks This Time?

While the official list of Season 5 Sharks has not been announced yet, fans are expecting to see popular faces like:

  • Aman Gupta – Co-founder, boAt

  • Namita Thapar – Executive Director, Emcure Pharmaceuticals

  • Anupam Mittal – Founder, Shaadi.com

  • Peyush Bansal – Founder, Lenskart

  • Vineeta Singh – CEO, SUGAR Cosmetics

  • Ritesh Agarwal – OYO

  • Deepinder Goyal – Zomato (rumored return)

  • Kunal Bahl, Varun Dua, and possibly new first-time Sharks

Will there be surprise entries? A global shark? A returning legend? We’ll have to wait and watch.

Social Media Buzz: Entrepreneurs React

Twitter, Instagram, and LinkedIn are abuzz with reactions from past pitchers, startup founders, and fans:

💬 “Not just a show—Shark Tank India gave my startup a life it never had.”
— Aditi Bhutia Madan, Founder, BluePine Foods

💬 “We needed a message like this. Burnout isn’t a badge of honour. Well played, Shark Tank!”
— Rajat Mehta, Finfluencer

Final Word: India, It’s Your Turn Now!

This isn’t just another season. This is your invitation to rise above the noise, challenge the grind culture, and bring your idea to India’s biggest business stage.

You’ve seen others swim with the Sharks. Now it’s your time to make a splash.

👉 Register now on Sony LIV and take the first step toward your startup story.